Month: February 2018

6 smart e-commerce lessons to boost local business

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach...

/ February 28, 2018

Marketing Day: Twitter bookmarks, Amazon buys Ring & Answer Financial marketplace

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: An easy way to see if Google thinks your webpages are keyword relevantFeb 28, 2018 by...

/ February 28, 2018

Can you predict what the future holds for your inbound links?

Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue links on that site today. Much has changed in the search engine optimization (SEO) landscape since then so...

/ February 28, 2018

An easy way to see if Google thinks your webpages are keyword relevant

We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls, and as I pointed out recently, sometimes it seems Google is just not interested...

/ February 28, 2018

Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores

You may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive. That’s the idea behind Answer Marketplace, announced this week by insurance tech firm Answer Financial. Founded in...

/ February 28, 2018

Programmatic problems: Fixing a broken market

The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic campaigns, computers can manage ad placements across thousands of sites to target the right audience, at the right time, right across the web....

/ February 28, 2018

How to overcome unique B2B digital marketing challenges

When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges. Unlike marketing to consumers, B2B companies often have to deal with longer sales cycles, smaller audience...

/ February 28, 2018

Here’s why you should absolutely join us at MarTech

Connect with your martech tribe at The MarTech® Conference, April 23-25 in San Jose, CA. Score $350 in savings on All Access Passes when you book by March 17. Register today! Hope to see in you in San Jose! Read More

/ February 28, 2018

Report: Amazon grabs Ring for more than $1B

Amazon is buying smart home security company Ring. The deal terms were not publicly disclosed but are being estimated at more than $1 billion. Amazon was an investor in Ring. Geekwire reports that Amazon will likely leave Ring to operate...

/ February 28, 2018