Month: February 2018

Marketing Day: Adjust’s “SDK spoofing” solution, Febreze’s Super Bowl ad & Instagram Stories

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Make 2018 a great year for your email program Feb 1, 2018 by Jose Cebrian What...

/ February 1, 2018

GDN or DSP: How to decide

Marketers have lots of choices when it comes to display media; however, the primary choice for many people who are engaged in search engine marketing and looking to increase display reach is the GDN (Google Display Network). But there are pros...

/ February 1, 2018

Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs

Graphic from Adjust Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers. Ad campaigns promoting a new game app, for instance, are often set up on a pay-for-performance basis, so those responsible for convincing users...

/ February 1, 2018

Febreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII ad

Last year, P&G air freshener brand Febreze made its debut appearance as a Super Bowl advertiser. The brand used its spot to promote its OdorClear Technology, creating a 30-second Super Bowl commercial titled, “America’s Halftime Bathroom Break.” “Our objective to...

/ February 1, 2018

MarTech All Access passes are here. Snatch yours up now & save $500!

MarTech® is the conference for executives and senior practitioners at the intersection of marketing, technology and management. Join us April 23-25 in San Jose. You’ll walk away with the insights, intelligence and strategies needed to drive digital transformation and improve...

/ February 1, 2018