Month: February 2018

Mastering social media advertising

Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking...

/ February 28, 2018

Marketing Day: Gigya’s GDPR-friendly consent tool, Google’s Mobile Scorecard & Pinterest’s new COO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are consumers burning out on social media? Feb 27, 2018 by Dayle Hall Contributor Dayle Hall...

/ February 27, 2018

SAP-owned Gigya offers a new GDPR-friendly consent tool

Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some questions. Gigya allows users to automatically sign into participating websites with their social network logins and make their social profiles accessible to...

/ February 27, 2018

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed

Google has been focused on getting marketers and site owners to focus on improving mobile site experiences for many years now. On Monday at Mobile World Congress in Barcelona, the search giant announced the release of two new mobile benchmarking...

/ February 27, 2018

Get back to basics: New Forrester report lays out priorities for mobile marketers

In a new report released last week, Forrester found that mobile marketers are increasingly dazzled by an influx of new technology to the extent that it may be hampering their intended mobile strategies. The 2018 Mobile and New Technology Priorities...

/ February 27, 2018

Just 2 weeks until SMX West! Register now & save $100

We’re just two weeks away from Search Engine Land’s SMX® West, the premier educational experience for search marketers obsessed with SEO, SEM, and online retail. Now is the time. Secure your pass and join your search marketing community in sunny...

/ February 27, 2018

Marketing Day: YouTube’s latest live streaming features, a new smart video platform & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube rolls out new chat replay, automatic captions & more for live streaming videos Feb 26,...

/ February 26, 2018

YouTube rolls out new chat replay, automatic captions & more for live streaming videos

After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for creators who film live stream videos. According to an announcement on the YouTube blog, live streaming will now...

/ February 26, 2018