Month: February 2018

Is the way you think about reach outdated?

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers proof that they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we’ve found that maximizing...

/ February 26, 2018

The IVEP Association is readying an ambitious new smart video platform for web and TV

A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens....

/ February 26, 2018

Super Bowl ad rankings: Trust your gut or employ rational thinking?

The Super Bowl is the single most viewed televised event in the US. Every year, more than 100 million people tune in to see who will be crowned NFL champion. There is no bigger or brighter stage for impactful ad content,...

/ February 26, 2018

New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)

A visual metaphor for iPaaS solutions If you’re a typical marketer, you have quite a few tools and platforms that need to transfer data between themselves. You could use a major marketing platform and integrate the others, but the major...

/ February 26, 2018

Marketing Day: An app-install report, YouTube limits available demographic data & Facebook ad news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Valassis launches Remarketing Activation to follow up web browsing with an email or postcard Feb 23,...

/ February 23, 2018

Valassis launches Remarketing Activation to follow up web browsing with an email or postcard

Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof. Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a...

/ February 23, 2018

Report: Facebook leads other platforms for app-install ROI in performance index

According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s...

/ February 23, 2018

YouTube removes analytics from its demographic data reports for creators

With the latest round of updates to its Demographic Data report, YouTube is limiting the amount of data it shows creators. Going forward, creators can no longer filter viewer demographics data by Translation Use or YouTube products — data for...

/ February 23, 2018

Marketing Day: Influential’s latest IBM Watson-powered tool, retailer shopping apps & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Influential launches IBM Watson-powered platform to analyze a brand’s social audience Feb 22, 2018 by Barry...

/ February 22, 2018