Month: March 2018

Unleash the power of 1st and 3rd party data

First-party data — it’s what a company generates through interactions with their customers. It can include transaction data, website visitation, marketing, Customer Relationship Management (CRM) data and more. All of these data sources can and should be used to inform...

/ March 29, 2018

ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best

Marketers often determine which full-page design works best for driving traffic and sales. Paris-based ContentSquare goes one additional step, with a user experience analytics platform designed to monitor the impact of individual page elements. This week, the Paris-based firm announced...

/ March 29, 2018

Programmatic performance marketing (aka affiliate marketing) questions and answers

Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as a digital marketing layer, the term “performance programmatic” becomes more useful...

/ March 29, 2018

Marketing Day: Facebook hiring lobbyists, Google Surveys goes global & Springbot opens a customer data co-op

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Facebook on lobbyist hiring spreeMar 28, 2018 by Greg Sterling Facebook is reportedly already third...

/ March 28, 2018

Know the facts (and avoid the myths) of martech

Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly...

/ March 28, 2018

4 ways brands can win the digital shelf in 2018

What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped online at least once in 2017, and some clear lessons for brands emerged from the results. 1....

/ March 28, 2018