Month: March 2018

Springbot opens a customer data co-op for retail SMBs

Springbot, a marketing automation platform for online stores, is trying to give small and medium-sized retailers access to the kind of data co-op their larger brethren enjoy. This week, the Atlanta-based firm is launching its Exchange, which it describes as...

/ March 28, 2018

Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console

In 2017, Google paid nearly $3 million to individuals and researchers as part of their Vulnerability Reward Program (VRP), which encourages the security research community to find and report vulnerabilities in Google products. This week, Tom Anthony — who heads...

/ March 28, 2018

Google Surveys now available in more than 50 countries

Google announced on today that it is expanding its Google Surveys product and Surveys 360, its survey solution for enterprises, to more than 50 countries. Originally launched in 2012 as Google Consumer Surveys, the offering is designed to “… put...

/ March 28, 2018

Delivering optimized media-rich content for mobile

We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of...

/ March 28, 2018

Marketing Day: Oracle & Google back in court, Facebook’s local news prioritization goes global & advertisers are still spending

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle’s $9 billion Java lawsuit against Google back from the deadMar 27, 2018 by Greg Sterling...

/ March 27, 2018

Oracle’s $9 billion Java lawsuit against Google back from the dead

Oracle’s suit against Google has been brought back to life by a federal appeals court. The underlying lawsuit involved Google’s unlicensed use of Java APIs as part of Android. Oracle originally sought nearly $9 billion in damages from Google. There...

/ March 27, 2018

Optimize your search, Facebook and display targeting with call analytics

Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right audience for the right cost. But, while targeting audiences based on who they are is critical, marketers...

/ March 27, 2018