Month: April 2018

Native isn’t display. Stop treating it like it is.

With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, let’s be honest with ourselves. Mistakes were made...

/ April 30, 2018

Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth...

/ April 30, 2018

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth

Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New Fronts in New York City this week. Just over...

/ April 30, 2018

First look! Here’s what you can expect at SMX Advanced

SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for...

/ April 30, 2018

Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets

As Scott Brinker’s recently unveiled Marketing Technology Landscape shows, the number of vendors in this space is still booming. That boom now has some numbers attached to it, in Forrester Research’s first report specifically about marketing technologies and services. “The...

/ April 30, 2018

YouTube announces more moves to chip away at TV ad budgets

For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions...

/ April 30, 2018

You vs. data: Where people fit in modern retail marketing strategy

Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography. Competitive intelligence. Data...

/ April 27, 2018

Marketing Day: Sprinklr adds AI, customer acquisition on social media & Facebook’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Sprinklr adds AI to its customer experience platform Apr 27, 2018 by Barry Levine Built around...

/ April 27, 2018