Month: April 2018

Sprinklr adds AI to its customer experience platform

Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform. In another move to boost its capabilities, the company is this week adding the...

/ April 27, 2018

Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to post growth in all key metrics, despite the ongoing data scandals that have dogged it in recent months. Marketers spent $11.8 billion...

/ April 26, 2018

Marketing Day: Snapchat’s unskippable video ads, new Gmail features & Reddit’s native ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows Apr 26, 2018 by Amy...

/ April 26, 2018

Report: Millennials least influenced by retail advertising, most active tech adopters

It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report (registration required), based on a survey...

/ April 26, 2018