Month: April 2018

Marketing Day: Facebook safety measures, Twitter’s updated TOS & 2018 Stackie Award winners

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook continues to refine its app data & ad-targeting safety measures Apr 25, 2018 by Amy...

/ April 25, 2018

3 lessons learned from 365,000 Amazon furniture & home goods product pages

As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after analyzing more than 365,000 furniture and home goods product pages on Amazon as part of my...

/ April 25, 2018

Twitter updates TOS and privacy policy to comply with GDPR

Twitter announced changes to its terms of service (TOS) and privacy policy in a blog post Tuesday morning. The post, titled “Continuing Our Commitments to Privacy & Transparency,” comes in advance of the May 25, 2018, deadline for complying with...

/ April 25, 2018

2018 Stackie Award winners: The most impactful martech stacks this year

The MarTech Conference is in full swing, and to kick it off on Tuesday, MarTech Conference Program Chair Scott Brinker announced the winners of the 2018 Stackies. The Stackie Awards are given each year at MarTech to acknowledge the most...

/ April 25, 2018

Reports: Fake reviews are a growing problem on Amazon, Google

As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according to third-party analysis and reporting. A report yesterday in The Washington Post found that the buying...

/ April 25, 2018

New date! Customer data strategies & identity resolution webinar

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself...

/ April 25, 2018

At this year’s MarTech Conference, trust takes a starring role

Former New York Times Executive Director for Marketing Technology Madeline Delianides at the MarTech Conference. “How are you going to treat that [personal] data with the respect it deserves, just as you would treat the person [it represents] with respect?”...

/ April 25, 2018

Scott Brinker unveils his most populous Marketing Technology Landscape yet

On Tuesday morning, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape. That final destination, of course, will be a Landscape where the logo of each marketing, advertising and search solution on the planet...

/ April 25, 2018

Segment employs its hub position to implement GDPR deletion or suppression requests

Segment acts as a universal API, connecting more than 200 marketing and analytical tools to its client companies so they don’t need to do all that integration. As part of its interconnection service, it offers a customer data platform that...

/ April 25, 2018