Month: May 2018

Have we reached peak smartphone and what does that mean for marketers?

Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some...

/ May 31, 2018

Marketing Day: Pinterest tests wide-format Promoted Videos, Google My Business Q&A & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to forecast the revenue opportunity for the coveted ‘position 0’ May 31, 2018 by Karen...

/ May 31, 2018

How to forecast the revenue opportunity for the coveted ‘position 0’

Today’s article is a continuation of “Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position zero (0), also known as the featured snippet: To sit at...

/ May 31, 2018

How to create catchy, effective subject lines for link outreach

In the world of link building, few things are more frustrating than spending hours sending carefully crafted emails to people and not getting a single reply. None. Zero. Nada. Nichts. Perhaps a bunch of those initial emails landed on seldom-used...

/ May 31, 2018

Ask an #SMXpert — JavaScript & PWAs

The Ask an #SMXpert series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the JavaScript & PWAs: What SEOs Need To Know session with Max Prin, with an introduction from moderator...

/ May 31, 2018

Google My Business Q&A: What you may be missing

Google has been releasing more and more features on Google My Business (GMB). Additions like posts, photos, videos, booking, business descriptions, reviews and more make optimizing your Google My Business listing a must for local business or digital marketing agency...

/ May 31, 2018

Amazon owns more than 90% market share across 5 different product categories [Report]

Amazon is eating the world. Two recent reports illustrate just how much. In her anticipated annual Internet Trends report, released Wednesday, Kleiner Perkins partner Mary Meeker cited research from Morgan Stanley on the domination of one e-commerce player. As online...

/ May 31, 2018

The story of data, Part 4: Will it ever be truly secure?

As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been consumed with news stemming from revelations that data firm Cambridge Analytica used data from Facebook...

/ May 31, 2018

E-commerce highlights from Mary Meeker’s Internet Trends report

As usual, this year’s Mary Meeker report from Kleiner Perkins takes a far-reaching look at internet trends and statistics. A large chunk of the nearly 300-page report is devoted to e-commerce, offering insight into a variety of online retail trends,...

/ May 31, 2018