Month: May 2018

Bing Ads rolls out In-Market Audiences to all US advertisers

Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or...

/ May 31, 2018

Marketing Day: Influencer marketing, hiring the right team & DoubleClick’s digital audio ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to use influencer marketing to meet your company’s goals May 30, 2018 by Megan Krause...

/ May 30, 2018

California ballot measure could become ‘America’s GDPR’

Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November. After that, it would have a reasonable chance to pass...

/ May 30, 2018

How to use influencer marketing to meet your company’s goals

Selena Gomez makes about $550,000 for one sponsored Instagram post, according to proprietary and public data analyzed by HopperHQ. Cristiano Ronaldo earns about $400,000 a post. And, depending on the pecking order of the Kardashian in question, they pull in...

/ May 30, 2018

How to hire the right people for your marketing team

“Digital Transformation” has become one of the most commonly used buzzwords in business today. As we scramble to digitize, personalize and virtualize more and more aspects of the human experience, it’s hard to find an article or research piece on...

/ May 30, 2018

How brands can find and keep customers without third-party data

If you come back in the next world as a kind of data, try to avoid coming back as third-party data. That’s because third-party data — collected in almost every way except a direct contact between a brand and its...

/ May 30, 2018

DoubleClick Bid Manager opens up digital audio ad buying globally

As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory...

/ May 30, 2018

Marketing Day: Going all-in on AMP, voice search & Google’s meeting with publishers on GDPR

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Two weeks until SMX Advanced. Lock in your ticket now! May 29, 2018 by Marketing Land...

/ May 29, 2018

Two weeks until SMX Advanced. Lock in your ticket now!

Equip yourself with the actionable tactics you need to deliver superior search marketing results. Attend SMX® Advanced for authoritative sessions, inspirational keynotes, vendor demos, intensive workshops and peer-to-peer networking sure to satisfy your SEO and SEM cravings. Don’t wait to...

/ May 29, 2018

Ask the #SMXperts: Going All-In On AMP

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Going All-In On AMP session with Benu Aggarwal, Eric Enge and Paul Shapiro, with an...

/ May 29, 2018