Month: May 2018

Unifying your search and social ad strategies

Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)? Join our paid search...

/ May 1, 2018

Marketers: Never forget that we are at war

Blockbuster is often cited as the poster child of companies that got blindsided by a new rival. In just six years, Blockbuster went from $6 billion of revenue to bankruptcy, while Netflix went from a few hundred million to $2.2...

/ May 1, 2018

Hooray! Google My Business descriptions are back

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search industry to say “hooray” and raise eyebrows. Here are a few things you should know about the description...

/ May 1, 2018

Is responsive web design enough? (Hint: No)

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for advertisers and businesses of all sizes. Consider these statistics: A majority of Google searches...

/ May 1, 2018

How to use a podcast to create smart and usable content

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority will be built around your brand. This, in turn, provides more opportunity to use that...

/ May 1, 2018