Month: May 2018

It’s time for local business to take voice search seriously

At this year’s Google I/O conference, Google CEO Sundar Pichai unveiled a brand-new voice assistant, Google Duplex, that introduces a new way to carry out “real-world” tasks over the phone, like booking a hair salon appointment or making reservations at...

/ May 29, 2018

The status of Google’s presence in Google Shopping Auctions

As my company (Merkle) reported just a couple of weeks ago, Amazon has exited US Google Shopping auctions for all advertisers that had consistently seen it as a competitor for the last few quarters. While the rationale behind this decision...

/ May 29, 2018

Search is more than Google: Mastering vertical search optimization

Whether spoken, typed or tapped, search queries are the medium through which consumers discover information and make decisions. Search is all around us; it is embedded into smartphone devices and is the fulcrum of artificial intelligence (AI)-powered digital assistants. As...

/ May 29, 2018

Google holds an AMA-style meeting with dozens of publishers on GDPR

Google held a video-conferenced meeting with dozens of publishers in five cities, including New York and London, on Thursday to address concerns about GDPR. The new regulation that governs how companies treat EU citizens’ data went into effect Friday. The...

/ May 29, 2018

5 PPC mistakes you’re probably making in your campaigns

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach...

/ May 29, 2018

Despite recent events, people still positive about internet’s impact on society

Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in their lives. That’s according to a recent Pew Research Center survey conducted in January. The survey...

/ May 25, 2018

Google is testing ads in its app Feed

Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing native ads in the Google Feed. Users began noticing them this week, Android Police first reported. Previously branded Google...

/ May 25, 2018

Marketing Day: New political ad rules from Facebook & Twitter, a ‘Guide to PPC’ & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter introduces new US election candidate labels & launches its Political Campaigning Policy May 25, 2018...

/ May 25, 2018