Month: June 2018

Here’s how to use custom intent audiences in your GDN campaigns

Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in...

/ June 29, 2018

Marketing Day: Google Marketing Platform, YouTube pre-roll, MediaMath & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is YouTube serving up more pre-roll & mid-roll video ads? Jun 29, 2018 by Amy Gesenhues...

/ June 29, 2018

The Rise of Voice — What the increase in voice assistants and AI means for business

AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can use to sell products and create personalized consumer experiences. It’s critical to think broadly about how...

/ June 29, 2018

Is YouTube serving up more pre-roll & mid-roll video ads?

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week. While logged into his Google account, Shure...

/ June 29, 2018

Is third-party data targeting more effective than contextual targeting?

Can contextual ad targeting work as well as interest- or occupation-based targeting? That question has become very relevant these days, in light of the consent requirements and other limitations surrounding personal and third-party data. To help answer that question, two...

/ June 29, 2018

Getting it done: how to overcome common link building blockers

I’ve said it before, and I’ll probably continue to say it in the future: Link building is hard. In particular, content-driven link building is hard because you’re hoping the idea and execution you’ve come up with is strong enough to...

/ June 29, 2018

SMX Advanced Recap: Bing’s Fabrice Canel keynote

For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice started by pointing out that search is becoming more intelligent. For example, search engines are...

/ June 29, 2018

Why MediaMath ‘unjoined’ the Ad ID Consortium

About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as one solution, in addition to its own Open Ad-ID and The Trade Desk’s Unified Open ID. This was...

/ June 29, 2018

How social networks usurp Google’s local search dominance

Google remains at the forefront of developments in many areas that have the potential to disrupt local search. Artificial intelligence (AI), virtual reality (VR), the internet of things (IoT), voice search and cloud technology are all being increasingly used by...

/ June 29, 2018