Month: June 2018

Dun & Bradstreet’s 2018 ‘B2B Advertising & Marketing Outlook’

Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns using display, mobile, video, content and other digital media — are now bought and sold almost exclusively — using platforms that pair...

/ June 1, 2018

Mary Meeker’s newest Internet Trends report: Clouds keep rebuilding the landscape

When clouds take over, all the weather patterns change. That’s the clear subtext in the trends mapped out in this year’s version of the Internet Trends 2018 presentation from Kleiner Perkins Caufield Byers’s venture capitalist Mary Meeker, presented at Code...

/ June 1, 2018

LiveRamp adds outside quality scoring to its third-party data marketplace

For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see if the data delivers results. This week, identity resolution provider LiveRamp is out with what...

/ June 1, 2018

I’m a customer. Please get to know me.

Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience for the customer is often underwhelmingly generic and provides...

/ June 1, 2018

Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges that lie ahead...

/ June 1, 2018