Month: June 2018

Parsing pages: Is it better to update or remove thin content?

Some people look at the changes Google makes to its algorithm as adding new rules and penalties, but most of the time, the company is just reshaping the existing order. The Panda algorithm of 2011 introduced a new structure to...

/ June 29, 2018

How to take advantage of strategic PPC audience targeting

Audiences are the dotted lines that have the potential to connect nearly all of our digital channels. Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels....

/ June 29, 2018

National ads, local results: Where should you be putting your money?

When it comes to search engine marketing (SEM), geotargeting is a local advertiser’s best friend. After all, if you only serve customers in Evanston, West Virginia, it doesn’t really make sense to pay for clicks from people in New York...

/ June 29, 2018

Practice useful marketing for local business content success

At every search conference, you hear the same click-bait question: “Is SEO dead?” The short answer is “no,” and the longer answer is still “no,” it’s just changing. Maybe the term search engine optimization (SEO) isn’t really a good way...

/ June 29, 2018

Now that GDPR is here, what do US companies do if they have a breach?

With a record number of data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is to know about data breaches. You’d be wrong. Now, with the General...

/ June 29, 2018

Google announces Google Marketing Platform Partners program

Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google Marketing Platform and Google Ad Manager — the company is consolidating and updating its marketing partner program as well. Google...

/ June 29, 2018

Marketing Day: MarTech agenda released, Instagram launches Topic Channels & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Here’s your exclusive sneak peek at the MarTech agenda Jun 28, 2018 by Marketing Land Your...

/ June 28, 2018

Here’s your exclusive sneak peek at the MarTech agenda

Your success as a marketing technologist requires that you live and breathe at the intersection of marketing, technology and management. As you struggle with how to select, implement and utilize to transform your organization, it’s helpful to see what success...

/ June 28, 2018

It’s time for the brand promise to evolve. Again.

With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, with financial consequences for the misuse of EU consumer data. Here in the US,...

/ June 28, 2018