Month: June 2018

Report: Stores still critical in consumer purchase journey, above TV and social

A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the same time, the study confirms the complex, multichannel...

/ June 28, 2018

Neura and In Loco are launching new efforts to tap the real world for targeting

From Neura Two companies are expanding ad and content targeting techniques that employ new ways of tapping the real world. Sunnyvale, California-based Neura and Brazil-based In Loco use different techniques, but both are pointing to how non-web tracking could evolve....

/ June 28, 2018

Forrester issues first Wave report on Experience Optimization

“Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is the key to a brand’s success these days, wouldn’t optimizing that involve every marketing tool in your toolkit? But, as...

/ June 28, 2018

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganized to better reflect their...

/ June 28, 2018

Marketing Day: Supreme Court reversal, Facebook cryptocurrency ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Supreme Court reversal on state sales tax deals major blow to e-commerce businesses Jun 27, 2018...

/ June 27, 2018

Supreme Court reversal on state sales tax deals major blow to e-commerce businesses

More than 25 years ago, the US Supreme Court passed down a decision that would come to have far-reaching implications as e-commerce has evolved. The ruling in Quill v. Heitkamp in 1992 meant that online retailers without any physical presence in...

/ June 27, 2018

Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today

Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this...

/ June 27, 2018