Month: July 2018

Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Rebranding your local business? Don’t start without reading these tips Jul 31, 2018 by Jamie Pitman...

/ July 31, 2018

Rebranding your local business? Don’t start without reading these tips

There’s a whole host of reasons you’d want to rebrand your local business: Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of town. You feel...

/ July 31, 2018

Special rates to SMX East end soon!

Google’s new Search Console. Site speed as a ranking factor. Voice search. Mobile-first index. Search advertising testing. For more than a decade, hot topics like these have attracted marketers obsessed with SEO and SEM to New York City for SMX®...

/ July 31, 2018

Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech Jul 30, 2018 by...

/ July 30, 2018

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations....

/ July 30, 2018

Why AI for PR may be different than AI for marketing

Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management once goals are set. If this trajectory keeps up, it’s possible that these campaigns will become the equivalent of the self-driving...

/ July 30, 2018

5 ways to hack a higher marketing ROI

We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number. You may have heard the story of a marketing professional at a large consumer goods company headquartered in...

/ July 30, 2018