Month: July 2018

Marketing Day: Gartner releases first Magic Quadrant, IAB Tech Labs launch blockchain-analysis & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Smart speaker ownership driving voice adoption on smartphones Jul 20, 2018 by Greg Sterling But...

/ July 20, 2018

Report: Smart speaker ownership driving voice adoption on smartphones

NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over...

/ July 20, 2018

Planning to make a video ad or other video asset? 3 things to consider

Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales to start pouring in. All great ads start with a great...

/ July 20, 2018

Gartner releases first Magic Quadrant on mobile marketing platforms

A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. Gartner’s first Magic Quadrant report on mobile marketing platforms points out the depth of...

/ July 20, 2018

IAB Tech Labs launches blockchain-analysis pilot program

It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point to the technology’s limitations. To help sort the wheat from the chaff so some real...

/ July 20, 2018

Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Going on the offensive: The use of attack sites in reputation management Jul 19, 2018 by...

/ July 19, 2018

15 checks you should make when choosing a link partner

When inbound links occur naturally, you don’t look to see if the site linking to you is a good linking partner. They just link in, and eventually, you look if you need to. Most websites don’t “just” accrue links on their...

/ July 19, 2018

8 best practices for implementing multi-touch attribution

Savvy marketers realize the benefits of omnichannel marketing. These brands use sophisticated tactics to engage their best customers and prospects wherever they are — online, on their phones or watching video or TV. With digital, we’ve gained the ability to...

/ July 19, 2018

WildFire launches virtual coin platform to promote app discovery and engagement

A new platform called WildFire is launching in open beta this week, in the hope that its virtual coins can help apps get noticed and used. Based in the Detroit metropolitan area, WildFire makes a software development kit (SDK) or...

/ July 19, 2018