Month: July 2018

7 easy ways to multiply your conversions

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing...

/ July 30, 2018

Prediction About Data Usage Post-GDPR

Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what happens now? Consumers received email consents and opt-in notices, companies made a mad dash to prepare...

/ July 30, 2018

How to use SEO for big ROI during back-to-school and other sales events

While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months getting ready for the biggest sales events of the year. In fact, many retailers will report more than 50 percent of their...

/ July 30, 2018

Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Rookie link-building and content outreach mistakes you won’t make twice Jul 27, 2018 by Gisele Navarro...

/ July 27, 2018

Rookie link-building and content outreach mistakes you won’t make twice

Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt. I’ve done many, many linking campaigns and have made my share of mistakes.  Based on my...

/ July 27, 2018

How to test your programmatic creatives like a pro

According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative messaging seems to be an afterthought next to ad placement and targeting. I get it. Making the perfect creative requires some patience. But if...

/ July 27, 2018

Brand Safety Institute debuts to offer new certification programs for digital advertisers

From the Brand Safety Institute/TAG white paper, “Defining Brand Safety” In the days of “Mad Men” and before, ads were delivered into fixed placements that were known in advance. But these are the days of real-time delivery into millions of...

/ July 27, 2018

Google allows advertisers to buy ads.txt authorized-only inventory

Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has been authorized via a publisher’s ads.txt file. Ads.txt is an initiative spearheaded by the IAB Tech Lab...

/ July 27, 2018

Marketing Day: Google’s AI services get a boost, LinkedIn overhauls Campaign Manager, & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 8 ways to use content to skyrocket user engagement Jul 26, 2018 by Kristopher Jones Contributor...

/ July 26, 2018