Month: July 2018

4 must-do’s for marketing budget planning

The budgeting process is usually frenzied and full of important moving pieces, especially for marketers. Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers...

/ July 26, 2018

8 ways to use content to skyrocket user engagement

Much like commercials on TV, users are bombarded with content at every turn as they surf.  It’s overwhelming and as such, marketers are struggling to find ways to capture their attention and stand out. As marketers, not only do we...

/ July 26, 2018

Google ups its AI services with new Contact Center solution and developer tools

Google is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution. Contact Center AI is built around its Dialogflow development suite for conversational agents, which was launched last fall and...

/ July 26, 2018

New report: Consent management platforms are purchased less often than other privacy tools

With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law, you’d think the recently emerged consent management platforms would have landed in every sizable company’s toolbox. Not so, says...

/ July 26, 2018

When should marketers use AR and when VR?

Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset. Just as marketers have learned...

/ July 26, 2018

Marketing Day: Facebook video feature, Twitter API, new ironSource platform & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Smart content execution will net a lot of inbound links Jul 25, 2018 by Paddy Moogan...

/ July 25, 2018

Smart content execution will net a lot of inbound links

I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes...

/ July 25, 2018

Facebook rolls out social video feature Watch Party to all Groups

Making good on a promise made at May’s F8 Developer Conference, Facebook rolled out its Watch Party video tool to a general audience Wednesday. Watch Party lets multiple users watch and comment on the same video simultaneously. The tool has...

/ July 25, 2018

ironSource releases new platform to track playable ads’ metrics

As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. This week, in-app video ad platform ironSource is announcing a new In-Ad Data Platform that is designed specifically for playable in-app ads,...

/ July 25, 2018