Month: July 2018

SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads

Because I am a huge fan of video advertising, I have a hard time understanding why video marketing is so underutilized by many companies. I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came...

/ July 11, 2018

Marketing Day: Instagram expands ads, Amazon Prime Day, Google Marketing Live & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale Jul 11, 2018 by Greg Sterling...

/ July 11, 2018

Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale

Local programmatic platform Simpli.fi has introduced what it’s calling “addressable geo-fencing.” Geofencing based on IP address or polygons or radius targeting has been around for a long time; this approach allows marketers to target individual households with greater precision. Think...

/ July 11, 2018

Link to my awesome content, please!

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a...

/ July 11, 2018

The small business owners guide to conquering SEO: The glossary

If you are a small business owner with a grasp of what it takes to make your site rank for the search terms your potential customers use, great! But if you’re not, don’t despair. Many small business owners struggle with one...

/ July 11, 2018

Amazon Prime Day 2018 begins July 16 & will run an extra 6 hours

Amazon’s 2018 Prime Day — the once-a-year event where Amazon offers exclusive deals to its Prime members — will kick off at 12:00 p.m. PT on Monday, July 16, and last for 36 hours, through the end of the day...

/ July 11, 2018

Key Marketing Ops Capabilities to Boost Revenue

While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough...

/ July 11, 2018