Month: July 2018

Marketing Day: Facebook deadlines, SMX Advanced recap, programmatic accounts & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Should marketers own programmatic accounts as they do with SEM & Social? Jul 5, 2018 by...

/ July 5, 2018

Should marketers own programmatic accounts as they do with SEM & Social?

Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific pros and cons of doing this later in this article,...

/ July 5, 2018

Close the Online/Offline Data Gap with AI-driven Call Intelligence

Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase, no matter how they interact with you. With mobile search and voice interactions on the rise, it’s more important than ever to...

/ July 5, 2018

SMX Advanced recap: Audience targeting in a privacy-centric world

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing. Jillian Nagle, Red Ventures Jill...

/ July 4, 2018

How to prioritize SEO tasks by impact

“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one...

/ July 4, 2018

Marketing Day: The Feds go after Facebook, Instagram Stories, GDPR & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications...

/ July 3, 2018

Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications

Facebook CEO Mark Zuckerberg is making good on his assurance that he wants to be part of the time well spent movement, but instead of starting with Facebook, the company is bringing its first official time-well-spent feature to Instagram, a...

/ July 3, 2018

Instagram testing open-ended questions in Stories to make content more interactive

Instagram is testing a feature that allows users to add open-ended questions within Stories, making content on the app more interactive. Currently, the Facebook-owned app lets users post polls with multiple-choice answers. Users also have the option to direct message...

/ July 3, 2018