Month: July 2018

IAB Tech Labs launches blockchain-analysis pilot program

It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point to the technology’s limitations. To help sort the wheat from the chaff so some real...

/ July 20, 2018

Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Going on the offensive: The use of attack sites in reputation management Jul 19, 2018 by...

/ July 19, 2018

15 checks you should make when choosing a link partner

When inbound links occur naturally, you don’t look to see if the site linking to you is a good linking partner. They just link in, and eventually, you look if you need to. Most websites don’t “just” accrue links on their...

/ July 19, 2018

8 best practices for implementing multi-touch attribution

Savvy marketers realize the benefits of omnichannel marketing. These brands use sophisticated tactics to engage their best customers and prospects wherever they are — online, on their phones or watching video or TV. With digital, we’ve gained the ability to...

/ July 19, 2018

WildFire launches virtual coin platform to promote app discovery and engagement

A new platform called WildFire is launching in open beta this week, in the hope that its virtual coins can help apps get noticed and used. Based in the Detroit metropolitan area, WildFire makes a software development kit (SDK) or...

/ July 19, 2018

Perengo launches DSP optimized for recruitment ads

Job recruitment ads have their own special needs, so this week, Perengo is out with a demand-side platform (DSP) specialized for that purpose. Founded in 2015 by veterans of Criteo and Google AdMob, the San Francisco-based firm had been offering...

/ July 19, 2018

Namogoo launches service to track personal data leakage through third parties

Illustration of external services by Namogoo There’s a hidden problem with managing personal data. It’s that the keepers of the data aren’t just websites and apps, but the dozens — sometimes hundreds — of third-party services that also handle the...

/ July 19, 2018

FTC says it will take a ‘close look’ at EU antitrust fine against Google

Mark Van Scyoc / Shutterstock.com Following today’s record antitrust fine imposed on Google parent Alphabet in Europe, US Federal Trade Commission (FTC) Chairman Joseph Simons said he will “take a close look” at the European Commission (EC) decision. Simons also...

/ July 18, 2018