Month: August 2018

Here’s why you should crowdsource your programmatic creatives

It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a...

/ August 31, 2018

The ultimate guide to using Bing Webmaster Tools – Part 5

In the first four parts of this series, I reviewed the free tools Bing makes available to all webmasters once you have created, logged in and verified your Bing Webmaster Tools account. Every subsequent time you log in, you get...

/ August 31, 2018

How to capitalize on the competitive advantage of real-time data analysis

The Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is continuously updated, and website activity is reported just a few seconds after it happens. This immediacy...

/ August 31, 2018

Marketing Day: Twitter tests, FTC asked to open new investigation on Google & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test Aug 31,...

/ August 31, 2018

The newest Forrester Wave on social listening platforms expresses disappointment in the category

The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and social data is still not extensively utilized across customer companies. Those are some of the main takeaways from the new...

/ August 31, 2018

US senator calls on FTC to open new antitrust investigation against Google

Earlier today Senator Orrin Hatch called on the Federal Trade Commission (FTC) to open a new antitrust investigation of Google in a letter to FTC Chairman Joseph Simons. Hatch is the latest legislator to do so. Combined with other events,...

/ August 30, 2018

Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter to enforce new rules around issue ads starting September 30 Aug 30, 2018 by Amy...

/ August 30, 2018

There is no reason to manage bids manually

Bid management is not traditionally thought to be part of a marketing job so why do so many search marketers manage a handful of bids? How did bid management creep into the job description? I believe the task rose out of...

/ August 30, 2018