Month: September 2018

Here’s why The New York Times broke down its martech and engineering silos

Viewing the agenda for our upcoming MarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass, we’re seeing an age of acquisitions and mergers, consolidations and partnerships. Integration between previously siloed groups of marketers and...

/ September 21, 2018

Amazon launches a dozen new devices to put ‘Alexa everywhere’

At a hardware event yesterday, Amazon introduced a number of updated or new Echo devices and a range of appliances with Alexa integrated. There are three categories of devices now: Echo devices, Echo companion devices and new Alexa-powered smart appliances....

/ September 21, 2018

With Marketo mega-deal, Adobe’s reach just got a whole lot wider

Adobe’s image for its Sensei AI layer. With the announcement Thursday that Adobe is buying Marketo, the world of major marketing platforms looks different. “This deal,” wrote IDC research director Gerry Murray and program vice president Melissa Webster in a...

/ September 21, 2018

Marketing Day: Instagram tests new features, Facebook app reviews & sales tax laws

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Instagram rumored to be testing a hashtag selector tool, geo-fenced posts Sep 21, 2018 by Amy...

/ September 21, 2018

How marketers cope in an increasingly-skippable advertising environment

If you’ve seen the “15 Million Merits” episode of “Black Mirror,” you’ll know why it’s sparked so much conversation about advertising and its role in our culture. If you’ve not seen it, here’s a quick recap: In a not-too-distant future,...

/ September 21, 2018

Marketers prepare for changes in states’ sales tax nexus laws

It’s been two months since the Supreme Court ruled that states can now introduce legislation that will require e-tailers above a certain sales threshold to collect sales tax. It overruled a previous decision that took them off the hook from collecting...

/ September 21, 2018

Google tells Congress approved third-party apps can scan Gmail data

Bloomua / Shutterstock.com In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel, and which other people users interact with....

/ September 21, 2018