Month: October 2018

Oracle launches a ‘CDP-plus’ for its clouds

Marketers using Oracle will now be able to get a more unified view of their customers, with the launch of what an Oracle executive calls “the next generation of customer data platforms.” Oracle Marketing Cloud VP Shashi Seth described the...

/ October 22, 2018

Fullscreen offers marketers another YouTube brand safety tool

Although YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’ battle for brand safety on that popular video platform is a long ways from being over. Now there is another tool...

/ October 22, 2018

When it comes to campaign design and measurement, many sizes fit all

Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate budget and determine appropriate campaign KPIs. This last point is seemingly the easiest element of a campaign to settle...

/ October 22, 2018

Marketing Day: Account based marketing tools, Gartner ad tech report, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Account-based marketing tools: What you need to know Oct 22, 2018 by Digital Marketing Depot An...

/ October 22, 2018

Account-based marketing tools: What you need to know

An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page report from MarTech...

/ October 22, 2018

SEO agencies – Important questions to ask before choosing one

Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article...

/ October 22, 2018

Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants

Marketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research firm Gartner’s recently released, first Magic Quadrant report on the topic. A free version is available from several...

/ October 19, 2018

Marketing Day: Social commerce, the Coalition Against Ad Fraud, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: Social commerce held back by security, privacy concerns Oct 19, 2018 by Greg Sterling However...

/ October 19, 2018