Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on several demand-side platforms (DSPs).

Eight in 10 US mobile digital display ads are traded programmatically, an amount that is expected to rise to 85.2 percent by 2019, according to eMarketer.

[Read the full article on MarTech Today.]

The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Marketing Land.

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