In earlier installments of our story of data, we’ve established that we’re now awash in personal data. Wallowing in it. In this, our third installment, we’ll talk about who owns it.

Seems like a no-brainer: People own their own personal data. Or do they? Once a person shares their data, ownership becomes much murkier.

And with the General Data Protection Regulation (GDPR) coming into full force on May 25, 2018, guaranteeing residents of the European Union (EU) additional rights to their data, the issue becomes even more complicated.

Mike Dougherty, chief executive officer of programmatic radio ad platform Jelli, says that each person owns their own data, most of the time.

“Under GDPR law, the individual owns the rights to their data, with a few exceptions,” Dougherty said. “They ultimately have the final say, not the company that possesses it — whether obtained through consent or not.”

[Read the full article on MarTech Today.]

The post The story of data, Part 3: Who owns it? appeared first on Marketing Land.

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