Podcasts are hot. Red hot.
A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records, bringing in $314 million in 2017 — a full 86 percent more than in 2016, a year that also saw steady gains in the industry.
IAB and PwC’s second annual Full Year 2017 Podcast Ad Revenue Study: An Analysis of the US Podcast Industry also found that self-reported year-on-year revenue was $257.4 million in 2017, a 117 percent increase from $118.8 million in 2016.
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