Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday.

The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience by keeping measurements and performance within its “walled gardens.”

The report is based on a global survey of more than 500 B2B and B2C advertising professionals across the retail, automotive, travel and finance sectors.

[Read the full article on MarTech Today.]

The post Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018 appeared first on Marketing Land.

Posted by admin

Leave a reply

Your email address will not be published. Required fields are marked *