Blockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and granting rewards. But, with a few emerging exceptions, those visions have largely been on paper so far.

Internet of Things platform Evrythng is now out with an orchestration hub that utilizes blockchain to provide those services specifically for CPG (consumer packaged goods) and apparel products.

Called the Blockchain Integration Hub, it’s not actually built on blockchain itself. Instead, it provides a rules engine called the Reactor that provides an integration layer to control actions (such as when a consumer scans a bar code on a product) or properties (such as the location of an ingredient or component in a supply chain).

[Read the full article on MarTech Today.]

The post Evrythng launches a blockchain-utilizing orchestration hub for consumer products appeared first on Marketing Land.

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