Mobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push notifications, email marketing and web push notifications.

This week, the San Francisco-based firm added another capability for improving those relationships, announcing that it has acquired AI-powered conversational marketing firm Connecto.

Based in Bulgaria, Connecto has developed a chatbot builder for such platforms as Facebook Messenger and Viber. Its intention, the company says on its website, is to support 24/7, cost-efficient customer service for frequently asked questions, marketing and re-engagement, with more complicated queries bounced to humans.

[Read the full article on MarTech Today.]

The post Mobile marketer Leanplum buys Connecto’s conversational marketing appeared first on Marketing Land.

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