The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain.

A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. This effort will include a white paper that pinpoints the most promising ad-related aspects of the participating projects, sets up some standardization targets and possibly notes which claims are farther off.

Now, the Working Group is releasing some explainer documents. There’s a freeBlockchain Technology Primer and a Resources Wiki,both assembled by Working Group participants.

[Read the full article on MarTech Today.]

The post IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech appeared first on Marketing Land.

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