In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers.

Found to favor its own services on the main search results page (SERP), Google responded with lower CPCs – and rebates – to qualified advertisers who use its new Comparison Shopping format.

That said, the scheme carries significant risks. Minefields are everywhere.

From scarce data issues to rampant bid inflation: retailers should be wary. Join Andreas Reiffen from Crealytics as he explains how to properly set up a Comparison Shopping Services program to avoid these pitfalls and maximize the opportunity given to EU advertisers.

Register today for “Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!” produced by Digital Marketing Depot and sponsored by Crealytics.

The post Learn how to navigate Google’s Comparison Shopping Services appeared first on Marketing Land.

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