We all want to rank well, but there are times when it seems nearly impossible to do so.
There can be many causes for rankings shortfalls, and as I pointed out recently, sometimes it seems Google is just not interested in ranking businesses like yours for a target query.
That can be frustrating for anyone which is why my previous article suggested a way to determine if your target keyword phrase was a good fit for the terms you want to rank for.
Sometimes it’s better to pursue keyword phrases for which you know have a better chance of ranking than those you want to rank for.
In today’s post, I’m going to talk about factors Google may use to determine if a site is reasonably relevant for the keywords it targets.