We all want to rank well, but there are times when it seems nearly impossible to do so.

There can be many causes for rankings shortfalls, and as I pointed out recently, sometimes it seems Google is just not interested in ranking businesses like yours for a target query.

That can be frustrating for anyone which is why my previous article suggested a way to determine if your target keyword phrase was a good fit for the terms you want to rank for.

Sometimes it’s better to pursue keyword phrases for which you know have a better chance of ranking than those you want to rank for.

In today’s post, I’m going to talk about factors Google may use to determine if a site is reasonably relevant for the keywords it targets.

[Read the full article on Search Engine Land.]

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