The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP).

AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP but due to the many challenges inherent to migrating to AMP, adoption has been slow.

This session provided three contrasting perspectives of AMP.  Moderated by Michelle Robbins of Third Door Media, the session had a split format which started with three formal presentations followed by a lively sit-down discussion where Google Representative Cheney Tsai joined the panel in taking questions from the audience.

The first speaker was AMP Evangelist, Dave McAnally of Resolution Media.

[Read the full article on Search Engine Land.]

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