Marketing Day: Amazon Prime Day, Twitter takes a hit & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: After purging locked accounts from follower lists, Twitter’s own account takes the biggest hit Jul...

/ July 17, 2018

Amazon trumpets Prime Day success despite myriad glitches and problems

The 36-hour e-commerce bacchanal called Prime Day got off to a rocky start yesterday afternoon, with glitches and crashes that frustrated many shoppers. People were still receiving error messages late into last night. Today, all seems to be running smoothly...

/ July 17, 2018

Rent, buy or train? How to accelerate strategic marketing operations

Let’s face it — building a marketing operations (MO) function is hard. Building a world-class marketing operations function is even harder. What makes this so challenging is finding the right people with the right skill sets to build a strategic...

/ July 17, 2018

Connect with passionate marketers — rates increase next week!

There are others like you. We’ve met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing and marketing technologies. People who implement best practices… and occasionally color outside the lines to get...

/ July 17, 2018

Clinch launches tool to dynamically generate ads for Instagram stories

Clinch, which provides a platform for generating data-driven variations of interactive media, said this week it has added functionality that lets advertisers dynamically create a variety of video/carousel ads for Instagram Stories, which it says is the first tool of...

/ July 17, 2018

Salesforce adds more intelligence with Datorama purchase

Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence and analytics. Deal terms were not disclosed, but Reuters cites Israeli media reports that it was over $800 million. Although the company...

/ July 17, 2018

OneTrust releases first free assessment tool for the new California privacy law

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into effect on May 25, along comes the newly enacted California Consumer Privacy Act (CCPA). Like GDPR,...

/ July 17, 2018

Amazon crashes on Prime Day, creating a less than prime shopping experience

Jeramey Lende / Shutterstock.com It looks like this year’s Prime Day will now be known as The Great Amazon Prime Day Crash of 2018. Not long after the e-commerce site kicked off its day of deals at 3:00 p.m. ET,...

/ July 16, 2018