How to get the most out of your purchase of ads on Amazon

Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads...

/ May 23, 2018

Report: Google Home beats Amazon Alexa in Q1 global device shipments

According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the firm said that there were roughly 9 million units shipped overall. The three largest markets are the US, China and...

/ May 23, 2018

Marketing Day: EU Parliament questions Facebook, Adobe buys Magento & Spredfast launches Vault

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool May 23, 2018 by Greg...

/ May 23, 2018

NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool

Yesterday, NinthDecimal introduced new O2O (online to offline) measurement capabilities to provide greater flexibility and visibility on customer response during campaigns directed at offline store visits. The introduction of new “Visit Metrics,” according to the company, will enable marketers to better...

/ May 23, 2018

Adobe suits up for e-commerce competition with its purchase of Magento

From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce component with the announcement Monday that it will buy Magento Commerce for $1.68 billion. An open source platform...

/ May 23, 2018

Spredfast launches Vault to better control access to brands’ social accounts

Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general posting, that access can be handled through a social media management platform like Spredfast or Sprinklr, which communicates with...

/ May 23, 2018

Oracle-owned Grapeshot launches a contextual targeting solution for video ads

Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is now out with a new solution for targeting ads inside video. Called Video Context, it turns the audio track of video content into text, and then analyzes...

/ May 23, 2018